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DeepSeek has made the discount on its V4 Pro model’s pricing permanent, reducing costs by 75%. This move aims to make the model more accessible. The change is now effective and confirmed by the company.
DeepSeek has confirmed that its V4 Pro model’s price discount will now be permanent, making the model significantly more more affordable for users. This decision, announced in April 2026, marks a strategic shift aimed at increasing accessibility and competitiveness in the AI model market.
DeepSeek’s V4 Pro model previously benefited from a temporary 75% discount, which was set to expire on May 31, 2026. However, the company announced that the discount will now be made permanent, effectively lowering the price to $0.003625 per 1 million tokens for cached hit input tokens, and $0.87 for output tokens, representing a substantial reduction from the original pricing.
The move was confirmed through an official update on the company’s pricing documentation, which states that the discounted rates will remain in effect indefinitely. This applies to both cache hit and cache miss scenarios, with the latter now costing $0.435 per 1 million input tokens, down from $1.74 previously. The company emphasized that the decision aims to improve affordability and encourage broader adoption of the V4 Pro model.
Why It Matters
This development matters because it lowers the barrier to entry for users and organizations seeking to integrate DeepSeek’s V4 Pro model into their workflows. By making the discount permanent, DeepSeek positions itself more competitively against other AI service providers, potentially increasing market share and user engagement. It also signals a commitment to long-term affordability, which could influence industry pricing trends.
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Background
DeepSeek introduced the V4 Pro model with a promotional discount in early 2026, as part of its strategy to attract more users amid a competitive AI market. The temporary discount was initially intended to last until the end of May 2026, but the company has now decided to extend it permanently. This follows broader industry trends of reducing AI service costs to expand user bases and foster wider adoption.
Prior to this, DeepSeek’s pricing was higher, and the temporary discount was seen as a way to boost initial interest. The move to make it permanent indicates a shift toward a more aggressive pricing strategy aimed at long-term growth.
“We are committed to making our AI models more accessible, and making the V4 Pro discount permanent reflects that goal.”
— DeepSeek spokesperson
What Remains Unclear
It is not yet clear if this permanent discount will be maintained indefinitely or if future pricing adjustments are possible. Additionally, details about potential changes to other models or pricing tiers remain undisclosed.
What’s Next
DeepSeek is expected to continue monitoring market response and may adjust pricing or introduce new features to complement the current model. Users should stay updated through official channels for any future changes.
Key Questions
Will the discount on V4 Pro remain forever?
DeepSeek has announced that the discount will now be permanent, but future adjustments are possible depending on market conditions.
How much will I save with the new pricing?
The permanent discount reduces costs by approximately 75%, lowering the rate to $0.003625 per 1 million cached hit input tokens and $0.87 per 1 million output tokens.
Does this change affect other DeepSeek models?
There has been no official announcement regarding pricing changes for other models; the update specifically concerns the V4 Pro model.
When did the discount become permanent?
The change was announced in April 2026 and is effective immediately.
Are there any restrictions or conditions for the new pricing?
No, the permanent discount applies to all users under the current pricing structure, with no stated restrictions.
Source: Hacker News
